Privacy Policy

Effective 11 September 2026 · Last updated 11 September 2026

This Privacy Policy explains how DROP Events Pte Ltd (“DROP Events”, “we”, “us”) collects, uses, discloses and protects your personal data when you visit www.mamandadasg.com or sign up for the Mama & Dada SG free stroller / baby rocker offer.

We handle personal data in accordance with the Personal Data Protection Act 2012 of Singapore (PDPA).

1 Who we are

DROP Events Pte Ltd
Company registration (UEN): 202240697G
Registered address: [[REGISTERED ADDRESS, SINGAPORE POSTCODE]]
Email: [email protected]
Phone / WhatsApp: +65 8772 0629

“Mama & Dada SG” is a marketing brand operated by DROP Events Pte Ltd. It is not a separate legal entity.

2 What personal data we collect

2.1 Data you give us directly

When you complete the sign-up form on our website, we collect:

Field	Why we need it
Full name	To identify you and address you correctly
Email address	To send your confirmation and appointment details
Mobile number	To contact you by call, SMS or WhatsApp to arrange your session
Your spouse’s name	Because the offer is aimed at families, so we can address your household correctly
Your spouse’s contact number	As an alternative contact for scheduling
Your baby’s gender (Boy / Girl / Not tested yet)	To prepare a suitable welcome gift and relevant materials
Your baby’s estimated due date	To schedule your session at a suitable time and prepare age-appropriate items
Your current concerns (child’s education, child’s medical insurance coverage, portfolio restructuring, critical illness coverage, retirement planning, others)	So the adviser conducting your session can prepare relevant information in advance
Free-text detail where you select “Others”	Same as above
Your consent selections	To record the basis on which we may contact you

Please note. The “current concerns” options relate to financial matters. You are not obliged to select any option that you are not comfortable sharing, and you may leave free-text fields blank or enter “NA”. We do not ask for, and you should not send us, your NRIC number, bank account details, card numbers, policy numbers, income figures or health records through this form.

2.2 Data we collect automatically

When you visit our website, the following is collected automatically:

Technical data — IP address, browser and device type, operating system, screen size, language and time zone.
Usage data — pages viewed, time of visit, the page you arrived from (referrer), and how you move through the site.
Campaign data — the advertising campaign, ad set and advertisement that brought you to us. These are carried in the web address as utm_source, utm_medium, utm_campaign, utm_content and utm_term, and are stored against your record so we know which advertisement you responded to.
Advertising and analytics identifiers — cookies and similar identifiers set by Google Analytics and the Meta Pixel, including Meta’s _fbp and _fbc identifiers and Google’s _ga client identifier.

A copy of each completed form submission is also generated as a PDF record and stored securely.

3 How we use your personal data

We use your personal data to:

register your sign-up and confirm it to you;
arrange, confirm, reschedule and remind you about your complimentary 45-minute family planning session;
pass the information needed to prepare for and conduct that session to the licensed financial adviser representative who will meet you (see section 5);
arrange fulfilment and collection or delivery of your free stroller, baby rocker or diaper bag;
respond to your enquiries and provide customer service;
send you marketing and promotional messages about DROP Events offers and events, where you have consented to receive them;
measure how well our advertising works — for example, understanding which advertisement produced a sign-up, so we do not waste spend on advertisements that do not work;
maintain records, prevent fraud and duplicate entries, and comply with our legal obligations.

4 Consent and how to withdraw it

By submitting the sign-up form you consent to DROP Events Pte Ltd and its affiliate partners contacting you by phone call, text message, WhatsApp and email at the details you provide, for the purposes described in section 3.

Marketing and promotional messages are sent only where you have separately ticked the marketing consent box. You can withdraw your consent at any time — for the whole policy or for marketing only — by emailing [email protected] or by replying “STOP” or “UNSUBSCRIBE” to any message we send you.

We will action your request within 10 business days. Withdrawing consent does not affect anything we have already done lawfully, and we may still need to contact you about a session you have already booked, or keep a record of your withdrawal so we do not contact you again.

5 Who we share your personal data with

We do not sell or rent your personal data. We share it only as set out below.

5.1 The adviser conducting your session

Your name, contact details, your baby’s due date and the concerns you selected are shared with the licensed financial adviser representative and adviser firm conducting your 45-minute session, so that they can prepare for and carry out the appointment.

Adviser firm: RevX Group, an authorised representative of AIA Financial Advisers Private Limited (Reg. No. 201715016G).

That firm is an independent organisation and handles your personal data under its own privacy policy once it has been passed to them. We encourage you to read it.

5.2 Service providers who process data on our behalf

Provider	What they do for us	Where
HighLevel Inc. (“LeadConnector”)	Hosts this website and our forms; our customer relationship management system; sends our emails, SMS and WhatsApp messages	United States
Google LLC	Google Analytics and Google Tag Manager (website measurement); Google Sheets and Google Drive (our lead records); Google Cloud Storage (submission PDF records)	United States / global
Meta Platforms, Inc.	Meta Pixel — measures which of our Facebook and Instagram advertisements produced a sign-up	United States / global
Cloudflare, Inc.	Content delivery, security and email-address protection for our website	Global

5.3 Other disclosures

We may also disclose personal data where required by law, by a court or by a regulator, or to establish or defend legal claims.

6 Cookies, analytics and advertising

Our website uses Google Tag Manager to load two measurement tools:

Google Analytics 4 — tells us, in aggregate, how many people visited, which pages they saw and how many completed the sign-up form.
Meta Pixel — tells Meta that a sign-up occurred, so that we can measure and improve our Facebook and Instagram advertising.

When you complete the form, we send Meta a record that a sign-up happened, together with a randomly generated reference for that sign-up and the cookie identifiers described in section 2.2. We do not send your name, email address, phone number, your spouse’s details, your baby’s due date or the concerns you selected to Meta or to Google.

Your choices. You can clear or block cookies in your browser settings, though parts of the site may then not work properly. You can also install the Google Analytics Opt-out Browser Add-on, and manage how Meta uses your activity for advertising in your Facebook Ad Preferences.

7 Transfers outside Singapore

The providers listed in section 5.2 store and process data outside Singapore, including in the United States. Where we transfer personal data overseas, we take steps required by the PDPA to satisfy ourselves that the recipient provides a standard of protection comparable to the PDPA, including through contractual commitments in our agreements with those providers.

8 How long we keep your personal data

We keep your personal data only for as long as it is needed for the purposes in section 3, or as required by law.

Sign-up and appointment records: [[RETENTION PERIOD — e.g. 24 months from your last interaction with us]]
Marketing contact records, where you have consented: until you withdraw consent, and then only a suppression record so we do not contact you again
Records we must keep by law: for the period the law requires

When personal data is no longer needed, we delete it or anonymise it.

9 How we protect your personal data

We use access-controlled systems, encrypted connections (HTTPS), restricted staff permissions, and contractual obligations on our service providers. No method of transmission or storage is completely secure, but we take reasonable steps appropriate to the sensitivity of the data we hold.

10 Your rights under the PDPA

You may ask us to:

Access the personal data we hold about you, and information about how we have used or disclosed it in the past year;
Correct any personal data that is inaccurate or incomplete;
Withdraw consent to our use or disclosure of your personal data, as described in section 4.

Send your request to our Data Protection Officer using the details in section 11. We may need to verify your identity first, and a reasonable fee may apply to an access request. We will respond within 30 days, or tell you when to expect our response.

11 Contact us / Data Protection Officer

Data Protection Officer
DROP Events Pte Ltd
Name: [[DPO NAME OR “The Data Protection Officer”]]
Email: [[DPO EMAIL — e.g. [email protected]]]
Postal address: [[REGISTERED ADDRESS, SINGAPORE POSTCODE]]

If we cannot resolve your concern, you may lodge a complaint with the Personal Data Protection Commission of Singapore.

12 Changes to this policy

We may update this Privacy Policy from time to time. The “last updated” date at the top of this page will change, and the current version will always be available at this address. Where a change is significant, we will take reasonable steps to notify you.

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